
Who am I?
From Overworked Founder to Strategic Business Coach.
Hey, I'm Sian. I know exactly what it's like to be working harder than ever with no way to step back from the business. For 12 years, I ran a digital agency with multiple six-figure profits and a team of 23. Above water, it looked successful. Below the surface, I was paddling relentlessly to keep my head above water, feeling trapped and quietly resenting the business I'd built.
It all caught up with me. I ended up with stress-induced inflammation in my brain which stopped me in my tracks. I knew something had to change before the business changed me for good! So I recovered and went all in on learning what it actually takes to make a business work for me. I invested heavily in coaching with the likes of Tony Robbins, earned my MBA, did the Goldman Sachs 10KSB program and more. I rebuilt everything from the inside out.
I rebuilt a business that was profitable and stable, I got my life back and my freedom trifecta - time, location and financial freedom. And for the past six years, I've been helping other founders do the same. Moving them from overworked, overstretched to in control, having more certainty and a business that supports a life they love.
What I teach and coach isn't theory. It's the exact framework that I used to get myself out of the trap, refined through hundreds of client wins. That's why I created the Founder Freedom Code®.

















